the freshie & zero wire

A casual camper weekend (with our new jewelry!) March 08 2016, 0 Comments

Is it spring yet?The weather is starting to show signs of spring, and I'm so ready for it! A couple of weeks ago, the skies were dreary but the temperature warmed up just in time for our first photo shoot of 2016. I teamed up with my photographer friend, Sarah Beaty, to shoot some modeled photos of my newest jewelry pieces. I cannot wait to get her finished photos back, but in the meantime I...

Recap: National Stationery Show 2014 June 02 2014, 0 Comments

Melanie & Freshie I'm going to let you in on how I run my business. I don't really do budgets or spreadsheets to calculate cost analysis or market research - I pretty much just go with my gut. Mind you, my gut is primed with years of experience, but my gut has no formal business training. So when an opportunity to exhibit at the National Stationery Show came up, my gut considered it. Even though...

An update from Maggie, our Campus Rep! May 28 2014, 0 Comments

Earlier this spring, we launched our Campus Rep Program to bring the Freshie & Zero brand to life at a local university and the Nashville community. When selecting from our candidate pool, we looked for someone who was enthusiastic and creative, had a love for jewelry and possessed a desire to represent the handmade community. With all this in mind, we excitedly welcomed Maggie, a Belmont...

How to Organize a Successful Photo Shoot October 28 2013, 0 Comments

Once a year now, I call up my buddy and amazing photographer Sarah Beaty of Eyeris Photography, and she and I hash out a plan for a Freshie & Zero photo shoot. I used to photograph everything myself and use my friends as models, but as the business evolved I had to step up my game! Some of my photos I took of my friend Kelley in my mom's backyard are still some of my favorites, but my photography...