the freshie & zero wire

Looking back on 15 years with 15 questions: Who is Zero?

Looking back on 15 years with 15 questions: Who is Zero?

It's our birthday!! As part of the festivities, I am answering 15 questions to celebrate 15 years of making jewelry! 

Question 2: Who is Zero?

Also known as "Which one of you is Zero?" - the most commonly asked question in our craft show tent. How many times did I have to fake a smile when asked that question? The world will never know.

Zero is my dog. Well he was my dog. He died a few years ago. He was a Jack Russel who was living life 110% until one day his age caught up with him overnight. I hear that's how Jack Russels are. 

Zero

He was a personality and a half. Totally neurotic and way too smart - he failed out of obedience training because he was too stubborn. He was sweet but a HANDFUL. I appreciated his big personality but sometimes I just wanted him to slow down and relax! 

Zero

 He was such a nut!

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Looking back on 15 years with 15 questions: First logo?

Looking back on 15 years with 15 questions: First logo?

It's our birthday!! As part of the festivities, I am answering 15 questions to celebrate 15 years of making jewelry! 

Question 1: What was your earliest logo?

Let me begin by saying I designed it myself. Let me finish by saying I majored in graphic design for only one semester. It was - ahem - the 1990's; the minute we switched from hand-drawing graphic design to computer-only graphic design I changed my major to Studio Art. I did not want to be tied to a computer all day - lololololol.

I can’t find an actual image file because it was 15 years ago - when I still had a Dell, dude! Who even knows what program I used to design it! What design software was on PC computers 15 years ago?

You can see this early logo in all its glory on a banner from my very first craft show in Clarksville, TN in April 2006. 

 

It's a look.

Fun fact about my first show: the first day was 10 hours long and I sold one pair of earrings. All. Day. It was a rough start, but I was not deterred! I made those earring displays myself and adorned them with sushi grass. I felt so creative.

Listen, we all have to start somewhere.

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A casual camper weekend (with our new jewelry!)

Is it spring yet?


The weather is starting to show signs of spring, and I'm so ready for it! A couple of weeks ago, the skies were dreary but the temperature warmed up just in time for our first photo shoot of 2016. I teamed up with my photographer friend, Sarah Beaty, to shoot some modeled photos of my newest jewelry pieces. I cannot wait to get her finished photos back, but in the meantime I...
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Recap: National Stationery Show 2014

Melanie & Freshie
I'm going to let you in on how I run my business. I don't really do budgets or spreadsheets to calculate cost analysis or market research - I pretty much just go with my gut. Mind you, my gut is primed with years of experience, but my gut has no formal business training. 

So when an opportunity to exhibit at the National Stationery Show came up, my gut considered it. Even though... Continue reading

An update from Maggie, our Campus Rep!


Earlier this spring, we launched our Campus Rep Program to bring the Freshie & Zero brand to life at a local university and the Nashville community. When selecting from our candidate pool, we looked for someone who was enthusiastic and creative, had a love for jewelry and possessed a desire to represent the handmade community. With all this in mind, we excitedly welcomed Maggie, a Belmont...
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How to Organize a Successful Photo Shoot

Once a year now, I call up my buddy and amazing photographer Sarah Beaty of Eyeris Photography, and she and I hash out a plan for a Freshie & Zero photo shoot. I used to photograph everything myself and use my friends as models, but as the business evolved I had to step up my game! Some of my photos I took of my friend Kelley in my mom's backyard are still some of my favorites, but my photography... Continue reading