the freshie & zero wire

Join us for a Happy Hour with Eli Mason at Atlanta Gift Market July 13 2016, 0 Comments

In case you've missed it, this year marks the 10th anniversary of my little jewelry company. Freshie & Zero has come a long way since I started it on my living room couch – I now rent a studio in a historic renovated warehouse downtown Nashville. Instead of just myself (and sometimes my husband) creating the jewelry, I have four employees and an intern. Woo!I definitely couldn't have done it...

We're going to the Atlanta Apparel Market! October 07 2015, 0 Comments

This fall has been a whirlwind! I can't believe next week will be our return to the Atlanta Apparel Market after almost three years! We were originally going to be in a showroom but due to unfortunate circumstances beyond our control, the showroom will not be open. Luckily, we were able to snag a last minute opening in the Premiere Accessories section, almost in the same spot we were in last time!...

Freshie & Zero Returns to the National Stationery Show! May 11 2015, 0 Comments

It's been a busy spring! We've been filling more orders than ever before, but I have found time to design 26 new styles! I'm so excited to debut them this Sunday, but I'm also extra thrilled to just  be in New York for the gorgeous and inspiring National Stationery Show! If you are a retailer planning to come to the show, please come see us! We'll be in the #fresh section in booth #1459. 

Highlights from Atlanta Gift January 2015 February 25 2015, 0 Comments

I can hardly believe we participated in our thirteenth (!) Atlanta Gift Show in January. This was our first time, however, in a showroom - the very established and fabulous Simblist Group. It's kind of a crazy life-comes-full-circle kind of thing. Would you believe that the very first showroom I ever stepped foot in, way back in 2001 working as a gift market temp, would be the very sameshowroom...

We're back in Atlanta! July 10 2014, 0 Comments

Let's do this! We are going to take a break from our usual Fashion Friday post just to spread the news to our lovely retailers that we are at the Atlanta Gift Show! It's our 12th (!!) appearance in the AmericasMart temporaries, and we're happy to be back in our usual spot in Boutique. If you are a retailer, we'd love to meet you and tell you about our jewelry. If you are nota retailer but have a...

Recap: National Stationery Show 2014 June 02 2014, 0 Comments

Melanie & Freshie I'm going to let you in on how I run my business. I don't really do budgets or spreadsheets to calculate cost analysis or market research - I pretty much just go with my gut. Mind you, my gut is primed with years of experience, but my gut has no formal business training. So when an opportunity to exhibit at the National Stationery Show came up, my gut considered it. Even though...

Winter Trade Shows - Accomplished! January 24 2012, 0 Comments

We just did two wholesale shows back to back and it has been a whirlwind to say the least. We did Atlanta Gift, which was awesome, amazing, couldn't have been better! Lots of orders, loads of new accounts, good times! We stayed with wonderful friends, which equaled a more comfortable stay and we saved money to boot. We ate dinner with many of our favorite people who we don't see enough and we also...

American Artisan and Atlanta Gift Show prepping July 13 2010, 0 Comments

Greg and I successfully made it through the heat of the American Artisan Festival, and we even sold some jewelry, too!  I also successfully survived the first craft show after baby - a mere 6 weeks after she was born.Was I crazy to attempt it?Yes.But it was my third year of applying (and getting rejected) and I was so happy to actually get accepted! But Lordy Lordy it was HOT (heat index was over...

Back from Philly August 07 2009, 0 Comments

The Buyers Market is over. Whew! I can't believe I made it through the insane schedule that was my summer show season of 2009. I'm in town for three glorious weeks and although I'll be hammering out a lot of jewelry, I'm excited to not have to get in the car and drive for a few hours for at least a little while.what starts out like this....becomes this....The Buyer's Market was better than I...

Crazy Show Season, part 1 July 25 2009, 0 Comments

Where do I even begin? I feel like I've been whirled around inside a pressure cooker for the last three weeks of my life!I'll go back to Chicago, June 26th when we left for the Fountain Square Art Fest in Evanston, IL - it took us over 9 hours to drive there due to many annoying traffic jams. We set up in the middle of the street, and had to make fast decisions about how to maximize our set up...