the freshie & zero wire

Brush up on your resume and interview skills September 05 2011, 0 Comments

Print by Suzanna Anna *I am writing to you from the trenches of hiring an assistant, but I decided not to post it until I had firmly made a hire. I recently posted a position for a jewelry assistant on craigslist and thought that maybe I'd get 3 or 4 resumes, but I received dozens- over 40 in one week! I've been sifting through resumes, cover letters, and emails, and it's been difficult to...

My new studio June 03 2011, 0 Comments

So last month, I took a big business leap of faith and moved out of my house and into a separate studio. My life had changed, so it was time to change my work, too. What was this change you ask? Why, that cute little bundle of joy I delivered a year ago - my adorable daughter whom we will call Rah Rah since that's what she calls herself. My workflow had been broken up since Rah Rah came along - I...

Expressing gratitude May 10 2011, 0 Comments

Here's my dirty little secret. I am terrible at expressions of gratitude.Don't get me wrong - I'm full of gratefulness for all things associated with this creative job of mine - my retail customers, wholesale customers, wholesale orders, getting paid to make jewelry, etc., but expressing it verbally is just not one of my strengths. Saying "thanks!" should not be so hard! Of course, saying "Sorry"...

away April 20 2011, 0 Comments

Radnor Lake Yep, I've been away from the blog. I've written one post all year. Blogging takes time, and I am seriously in short supply of that so far in 2011. I've been busy. Two wholesale shows in January resulted in more sales than ever before (take that, economy!) and 90% of them were to ship asap - yikes! So I've been cranking it out and decided that maybe it was time to get some help. Maybe it...

NYIGF, take two August 28 2010, 0 Comments

We went to the New York Gift Fair again this month. It was my second time at the show, and my only sales goal was to break even, since I pretty much broke even at the winter show. The stakes were raised, though, as I had a shared booth last time for half the price and this time I had it all to myself with all of the cost. And it's expensive. Did I sell more than the winter show? Yes. Did I break...

Why I stopped listing my craft shows on my website August 21 2010, 0 Comments

I received a book called 500 Tips for Marketing Your Crafts for Christmas one year and every now and then I pick it up and flip through its pages. It's a bit pricey for a ten year old paperback, especially one that isn't even that thick, but it is full of information ranging from taking photographs of your work to prepping your car for craft shows. Most of it I already knew, but some tips are new to me, like this one... Don't list your craft shows on your website.

American Artisan and Atlanta Gift Show prepping July 13 2010, 0 Comments

Greg and I successfully made it through the heat of the American Artisan Festival, and we even sold some jewelry, too!  I also successfully survived the first craft show after baby - a mere 6 weeks after she was born.Was I crazy to attempt it?Yes.But it was my third year of applying (and getting rejected) and I was so happy to actually get accepted! But Lordy Lordy it was HOT (heat index was over...

Lessons for Entrepreneurs February 19 2010, 0 Comments

buttons by dada dreams I went to a lecture last night at my Alma Mater, Harpeth Hall, to hear two business women (also alumnae) discuss what it takes to be an entrepreneur. The first speaker on the panel was Olivia Mullin who started her own stationery business 15 years ago, Olivia Mullin Co. With over 1,000 retail stores and a very distinctive look, it is a very well known and respected company...

Atlanta and New York have been accomplished! February 07 2010, 0 Comments

Well, we did it! I knew we could do Atlanta since it was our third time (we're totally pros now), but New York was a first for us and I knew it would be a challenge. The funny thing was, loading in at the Javits Center in New York was super easy and they didn't charge us to use our own car like Atlanta does (ridiculous, right?). My brain is still fuzzy from the past few weeks, so I'll just post up...

It's crunch time! January 03 2010, 0 Comments

Now that the holidays are over and the Christmas rush is behind me, you would think I get to relax, right? Wrong!! In a few days, Greg and I will head to Atlanta for the Atlanta Gift Show to set up our wholesale booth and sell to retailers all over the world! This is the third time I've done this show and I already feel like a pro, which translates into even more procrastinating than usual! A few...