the freshie & zero wire

Highlights from Atlanta Gift January 2015 February 25 2015, 0 Comments

I can hardly believe we participated in our thirteenth (!) Atlanta Gift Show in January. This was our first time, however, in a showroom - the very established and fabulous Simblist Group. It's kind of a crazy life-comes-full-circle kind of thing. Would you believe that the very first showroom I ever stepped foot in, way back in 2001 working as a gift market temp, would be the very sameshowroom...

Stockists page updated! September 20 2013, 0 Comments

I have just updated the Stockists page on our website to include all of the lovely new retailers who have picked up our line over the summer! I try to keep it updated with people who have ordered within the past few months so that if you go to their store, you will find a good selection of Freshie & Zero jewelry! We shipped orders this week to: Carmel Flower Shop in Carmel, NY; O.Liv Body Bar in...

The First Show January 31 2013, 0 Comments

It's 2013, which means its been 7 years since I registered Freshie & Zero as a business and started dragging my then boyfriend (now husband) to craft shows to sell my jewelry. I would like to share a little story about how it all began...I remember my first craft show well. I was so excited! My glorious tent was so shiny & new. I had practiced setting up my clean, non-scratched display tables in...

Refocusing August 28 2012, 0 Comments

Works in progress. Recently I've been trying to get a custom finding made for my jewelry. It's really a simple piece, but I'm having a very hard time finding someone who will make it for me. Cue the frustration.In my many google searches for a manufacturer, I stumbled upon a company that will hand make your jewelry designs for you. They specialize in helping you keep your designs handmade in the...

Trunk Show at Bella Vita February 22 2012, 0 Comments

I recently participated in a trunk show in Collierville, TN (it's right next to Memphis) at one of my favorite retailers, Bella Vita! The owner, Stephanie, is so creative and crafty, plus she really has an eye for interesting products and then works wonders displaying them all together! She and her lovely sales associates were so sweet and fun to spend a Saturday with. You can also tell their...

Pinterest January 31 2012, 0 Comments

Are you hooked on Pinterest yet? I go in and out of phases, mostly when I have a project I'm working on to distract me from actual work.  Last spring when I was looking for a studio, I was pinning anything and everything to help me decorate this imaginary amazing place:  Of course, then I moved into a boring office space with grey carpet, fluorescent lighting, and a drop ceiling. I moved in...

Winter Trade Shows - Accomplished! January 24 2012, 0 Comments

We just did two wholesale shows back to back and it has been a whirlwind to say the least. We did Atlanta Gift, which was awesome, amazing, couldn't have been better! Lots of orders, loads of new accounts, good times! We stayed with wonderful friends, which equaled a more comfortable stay and we saved money to boot. We ate dinner with many of our favorite people who we don't see enough and we also...

Brush up on your resume and interview skills September 05 2011, 0 Comments

Print by Suzanna Anna *I am writing to you from the trenches of hiring an assistant, but I decided not to post it until I had firmly made a hire. I recently posted a position for a jewelry assistant on craigslist and thought that maybe I'd get 3 or 4 resumes, but I received dozens- over 40 in one week! I've been sifting through resumes, cover letters, and emails, and it's been difficult to...

My new studio June 03 2011, 0 Comments

So last month, I took a big business leap of faith and moved out of my house and into a separate studio. My life had changed, so it was time to change my work, too. What was this change you ask? Why, that cute little bundle of joy I delivered a year ago - my adorable daughter whom we will call Rah Rah since that's what she calls herself. My workflow had been broken up since Rah Rah came along - I...

Expressing gratitude May 10 2011, 0 Comments

Here's my dirty little secret. I am terrible at expressions of gratitude.Don't get me wrong - I'm full of gratefulness for all things associated with this creative job of mine - my retail customers, wholesale customers, wholesale orders, getting paid to make jewelry, etc., but expressing it verbally is just not one of my strengths. Saying "thanks!" should not be so hard! Of course, saying "Sorry"...